Thought Leadership Selling Programs

Engage your customers and differentiate your sales experience with education, ideas and insights

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tls-bpi-cover-v5-pgnMarketing executives are learning that subject-matter expertise and a strong point of view are now essential to success in the digital, social, and mobile channels that consumers use for the majority of the buying process.

And sales executives are realizing that original research and compelling insights make it easier to open doors, start high-quality customer conversations, generate referrals, and cross-sell solutions.

A thought leadership program is a systematic approach to delivering new ideas, relevant advice, and compelling solutions to prospects, customers, and those who influence decision-makers, using new or existing sales, marketing, and media channels.

Despite the growing importance of thought leadership to top line growth, it receives more lip service than program dollars in actual practice.  Most organizations fail to put “muscle” behind the idea by executing disciplined Thought Leadership Programs in sales, marketing and media channels.

This report – authored by Stephen Diorio, Director of the Brand Publishing Institute –  is based on experience executing Thought Leadership Programs for market leaders such as CBS, DuPont, Newell Corporation, Oracle, Robinson Humphries, SunTrust Bank, and U.S. Bank.  It outlines how your organization can create Thought Leadership Selling Programs that immediately drive top line growth by generating more quality customer responses, meetings, referrals, profiles, and conversations.  It will teach you three practical steps your organization can take to execute a systematic program for delivering compelling ideas and relevant solutions to your customers that will generate measurable sales growth in the next sales quarter. You will learn three steps to designing and executing a thought leadership program:three-steps-9-5-16-v1

This ten page report will show you three practical steps you can take today to build and execute a thought leadership selling program that will generate measurable sales results in the next sales quarter.

If you need help designing and executing a thought leadership program, the faculty and media partners of the Brand Publishing Institute can help your organization define and execute a fully integrated thought leadership marketing program that drives measurable sales outcomes by:

  • Working with you to define a thought leadership strategy, editorial agenda, and content architecture, all of which will help you focus, compile, and deliver a consistent brand image using the sales, marketing, and media channels at our disposal
  • Creating, assembling, and/or repackaging original thought leadership marketing assets that credibly differentiate your brand using unique ideas, insights, and relevant solutions that directly support your value messaging, selling story, and go-to-market process
  • Developing sales playbooks, training manuals, and value conversation tools that your people can use to effectively engage clients and drive measurable results with your target customers
  • Helping you promote, amplify, and distribute these marketing assets to targeted customers, prospects and influencers, using our unique mix of sales channels; owned and earned digital marketing channels; social media platforms; and branded co-sponsorship with global media partners and academic institutions.

To learn more and get connected with an expert faculty member, click here