Tag: sales enablement

Mike Marcellin, CMO of Juniper Networks: Delivering Personalization in Sales and Service Channels

September 1, 2016 0 Comments
Mike Marcellin, CMO of Juniper Networks: Delivering Personalization in Sales and Service Channels

How Marketing Leaders Are Delivering Personalized Experiences at Scale 94% of senior-level executives believe delivering personalization is critical or important to reaching customers because it differentiates the customer experience and drives better sales and marketing outcomes.  But PwC Digital IQ research shows most marketers don’t execute personalization very well. To uncover the secrets to profitably […]

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Thought Leadership Content Makes up A Bigger Part of the Marketing Mix

June 10, 2011 0 Comments

We are seeing organizations that sell complex offerings to valuable customers – like technology, insurance, or B2B solutions, consulting/advisory services – are looking hard at thought leadership. Why do busy sales, marketing, and communications at these businesses care about thought leadership?   There are many reasons: Thought leadership helps win the battle for the best customers […]

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Using Thought Leadership content to support the sales cycle

May 9, 2011 4 Comments

Many large organizations have invested hundreds of thousands of dollars on digital asset management systems that are supposed to help them inventory, sort, manage and deliver their marketing content. The goal is to make it easier for salespeople to take advantage of these content assets in day to day selling situations.  In concept this is […]

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Making Selling Simpler

September 3, 2010 1 Comment

Here is a clever video our crack team created that explains a good way to make thought leadership selling simpler. While the video oversimplifies many of the challenges of good solution selling or needs based selling – it zero’s in on the big sales support gaps we see at most organizations.  In particular: Marketing does […]

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