Tag: personalization

Mike Marcellin, CMO of Juniper Networks: Delivering Personalization in Sales and Service Channels

September 1, 2016 0 Comments
Mike Marcellin, CMO of Juniper Networks: Delivering Personalization in Sales and Service Channels

How Marketing Leaders Are Delivering Personalized Experiences at Scale 94% of senior-level executives believe delivering personalization is critical or important to reaching customers because it differentiates the customer experience and drives better sales and marketing outcomes.  But PwC Digital IQ research shows most marketers don’t execute personalization very well. To uncover the secrets to profitably […]

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