Leadership

The Profitable Channels team has talented, experienced professionals with C-level executive experience as CMOs and subject matter expertise in the key disciplines that will define marketing leaders and drive enterprise value in a digitally driven economy where intangible assets drive shareholder value and growth, including:

  • Marketing accountability and performance measurement processes, systems and solutions
  • Digital transformation strategy
  • Brand valuation and economics
  • Connected sales and marketing programs
  • Best practices for optimizing complex earned, owned and paid media investments portfolio
  • Go-to-Market Strategy
  • Connected Sales and Marketing

The leadership team includes:

Diorio ColorStephen Diorio, is an established authority in growth and go-to-market innovation with over 25 years of experience helping CEOs, Boards, and CMOs create new growth and enterprise value by leveraging advanced marketing practices and digital technology.

He is the lead analyst in the Forbes Marketing Accountability Initiative and a Partner in Profitable Channels where he helps CEOs, Boards and CMOs create new growth and enterprise value by leveraging advanced marketing practices and digital technology. I’ve helped hundreds of marketing leaders take advantage of the most current marketing best practices and digital technology to grow faster, differentiate their customer experience, and reduce selling costs.

Over the last 27 years, Mr. Diorio has helped over 100 leading brands – including: Armstrong, American Express, CBS, DuPont, IBM, Janus Funds, Morgan Stanley, Ricoh, SunTrust Bank, Staples, UPS, and US Bank – to execute leading edge digital transformation, brand publishing, and advanced sales and marketing programs that measurably grow sales at lower cost, differentiate the customer experience, and generate enterprise value.

As an authority on go-to-market innovation Mr. Diorio speaks and publish on how digital technology and marketing innovation can drive growth, profits and shareholder value. His notable publications include “Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill)”, “Marketing Accountability: A CEO Blueprint for Driving Enterprise Value By Maximizing the Effectiveness of Marketing Investments, Strategies and Actions (Forbes 2017)”, “Disrupt or be Disrupted: A Framework for Directing Digital Transformation at the Board Level” and “Publish or Perish: A CMO Blueprint for Managing Content Operations at Scale (Forbes 2016)”.

Prior to Profitable Channels, built MarketBridge into a leading go-to-market strategy, and was a Venture Partner at Trident Capital – a private equity firm that specializes in advanced marketing services and solutions. Mr. Diorio holds an MBA in Marketing from the University of Chicago and a B.S. in Engineering from Bucknell University.

 Rob-StagnoRob Stagno is a Partner in Profitable Channels specializing in connected marketing and sales programs – regarded as an expert in multi-channel selling, digital marketing, marketing technologies and advanced analytics.  Mr. Stagno has an 18 year track record of success driving new, measurable and profitable growth with innovative targeted marketing, relationship marketing, and multi-channel selling programs at Microsoft and IBM.  He has helped dozens of business-to-business and consumer-based organizations to execute highly targeted and measurable connected marketing and sales program to acquire, nurture and grow customers including Amazon, KPMG, and Master Card.  Rob serves on the board of Marketing EDGE (formerly the Direct Marketing Educational Foundation). He has a Bachelor’s degree in Marketing from the State University of New York (SUNY) at Plattsburgh, and an MBA from Adelphi University.

Bill Scully, is digital marketing expert and strategist Bill Scully has seen the Bill Scullydigital marketing landscape radically change year over year. With over 15 years of digital coaching, speaking, and most importantly, real-life, in-the-trenches business experience, his focus always returns to driving qualified traffic, and getting website visitors to take action. His B2B business and sales management experience allow him to see the larger goal and politics beyond the individual project to focus on what’s important to be successful. Bill has served as a Director of Digital Marketing for Siemens Industry and Dräger Medical, and also acted as the International Search Engine Consultant for Siemens. He is a master at uncovering and supporting customer intent to drive traffic, and now runs Digital Marketing Fuel, LLC a digital marketing consulting company.

Rob Lamb, Relationship Selling – Rob Lamb is a leading authority on relationship selling, thought leadership, and influencer development in the financial services industry. He has over 20 years of sales, marketing, investment management, and development experience at private wealth management and fund companies, including: Babson Capital Management (a subsidiary of the MassMutual Financial Group), and Highland Investment Group. As the founder of Grayson Group he advises fund, asset management and investment management businesses on marketing, sales and relationship development.  Through his career he has developed trusted advisory relationships with high net worth, family office, and institutional investors. His particular expertise is helping organizations position effectively within the marketplace and executing marketing and sales strategies designed to properly segment, target and exploit market opportunities.  Rob received a B.A. from Pomona College and his J.D. from Harvard Law School.