Thought leadership

Reimagining The Customer Experience

September 8, 2016 0 Comments
Reimagining The Customer Experience

To the digitally empowered customer, the experience matters more than products and pricing. As a consequence, the vast majority of marketers are making the customer experience the focal point of the branding, design, delivery and differentiation of their products and services. This research isolated the most impactful ways retail, travel, and hospitality marketers are leveraging […]

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Mike Marcellin, CMO of Juniper Networks: Delivering Personalization in Sales and Service Channels

September 1, 2016 0 Comments
Mike Marcellin, CMO of Juniper Networks: Delivering Personalization in Sales and Service Channels

How Marketing Leaders Are Delivering Personalized Experiences at Scale 94% of senior-level executives believe delivering personalization is critical or important to reaching customers because it differentiates the customer experience and drives better sales and marketing outcomes.  But PwC Digital IQ research shows most marketers don’t execute personalization very well. To uncover the secrets to profitably […]

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Stephen Diorio to lead a CMO Panel Discussion on Enabling Personalized Content Experiences

July 8, 2016 0 Comments
Stephen Diorio to lead a CMO Panel Discussion on Enabling Personalized Content Experiences

Learn the keys to driving growth in digital marketing, sales, and media channels with customer-focused content  94% of CMOs view delivering personalized content to customers and prospects is important to achieving their growth goals as marketers shift from broad-based targeting to curate tailored experiences that are based on the customers’ past and current behavior.  This […]

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Why high quality thought leadership content matters

September 23, 2011 0 Comments
Why high quality thought leadership content matters

Here is a great top 10 listof the reasons why in an era of 140-character tweets and Facebook status updates organizations still have to focus on creating high-quality content compiled by the Alterra Group and members of the Thought Leadership Marketing Mastermind Group on Linked In. Some of the key points we feel strongly about include: High quality thought leadeship […]

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