Sales Enablement

Mike Marcellin, CMO of Juniper Networks: Delivering Personalization in Sales and Service Channels

September 1, 2016 0 Comments
Mike Marcellin, CMO of Juniper Networks: Delivering Personalization in Sales and Service Channels

How Marketing Leaders Are Delivering Personalized Experiences at Scale 94% of senior-level executives believe delivering personalization is critical or important to reaching customers because it differentiates the customer experience and drives better sales and marketing outcomes.  But PwC Digital IQ research shows most marketers don’t execute personalization very well. To uncover the secrets to profitably […]

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Webinar: Learn how consumerism and direct-to-consumer models are transforming health and benefits delivery

July 27, 2016 0 Comments
Webinar: Learn how consumerism and direct-to-consumer models are transforming health and benefits delivery

Digitally enabled and connected customers are looking for choice, transparency, simplicity, and personalized experiences when it comes to the products and services they buy. To the digitally empowered customer, products and pricing matter less.  Experiences matter more. As a consequence, 89% of marketers are prioritizing the customer experience as the focal point of the branding, […]

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Stephen Diorio to lead a CMO Panel Discussion on Enabling Personalized Content Experiences

July 8, 2016 0 Comments
Stephen Diorio to lead a CMO Panel Discussion on Enabling Personalized Content Experiences

Learn the keys to driving growth in digital marketing, sales, and media channels with customer-focused content  94% of CMOs view delivering personalized content to customers and prospects is important to achieving their growth goals as marketers shift from broad-based targeting to curate tailored experiences that are based on the customers’ past and current behavior.  This […]

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Leveraging your existing sales data, content and information assets to enable growth

January 17, 2015 0 Comments
Leveraging your existing sales data, content and information assets to enable growth

A rapidly maturing set of sales enablement technologies – notably predictive analytics, solution selling tools, mobile devices, and presentation automation solutions – are transforming the advisory experience by redefining the nature of face-to-face selling interactions with high value business-to-business customers.  These tools offer the potential to solve some long standing industry selling challenges – executing […]

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Why Sales Enablement Technology Means The Death of The Mediocre Advisor

March 6, 2014 0 Comments
Why Sales Enablement Technology Means The Death of The Mediocre Advisor

A rapidly maturing set of sales enablement technologies – notably predictive analytics, solution selling tools, mobile devices, and presentation automation solutions – are redefining the nature of face-to-face selling interactions with high value high net worth, mass affluent, commercial and institutional clients. These tools offer the potential to solve some long standing industry selling challenges […]

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Six ways technology is reinventing the face-to-face selling model

January 14, 2014 0 Comments
Six ways technology is reinventing the face-to-face selling model

Leading financial institutions are capitalizing on the potential of sales enablement technology to help their agent, advisor and banking field forces to grow sales, improve sales productivity and redefine the relationship model. Our latest best practices research study – entitled Transforming The Advisory Experience – focused on uncovering how sales and marketing leaders are employing […]

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Webinar: Effective Sales Content – The Key to Sales Success

January 13, 2014 0 Comments
Webinar: Effective Sales Content – The Key to Sales Success

Business-to-business leaders are searching for ways to improve sales effectiveness, battle rising selling costs, accelerate skill development and transition to solution selling.  What most don’t realize is that the quality and effectiveness of their selling content is a root cause of these problems. The new bottom line in sales and marketing is that the quality […]

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Five keys to ensure you are ready to capitalize on the explosion of mobile devices, applications, and opportunities.

October 15, 2013 0 Comments
Five keys to ensure you are ready to capitalize on the explosion of mobile devices, applications, and opportunities.

ENABLING YOUR MOBILE SALES FORCE The unique capabilities of mobile devices – combined with the power of analytics, the flexibility of cloud computing, and the economics of consumer IT – offer the potential to deliver significant business value and sales performance. As a direct consequence, 84% of organizations will spend money this year on mobile […]

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Why you need to reengineer your sales content to improve sales productivity

September 19, 2013 0 Comments
Why you need to reengineer your sales content to improve sales productivity

Business-to-business leaders are searching for ways to improve sales productivity, battle rising selling costs, accelerate skill development and transition to solution selling.  What most don’t realize is that the quality and effectiveness of their selling content are critical to addressing these issues. Selling content – videos, white papers, collateral, articles, case studies, blogs, and training […]

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Reorganize your content

September 18, 2013 0 Comments
Reorganize your content

Selling content has emerged as a top business issue because it represents one quarter of your sales and marketing spend  and determines the effectiveness of the rest of the sales and marketing mix – including sales training, marketing automation, sales productivity, sales enablement,  and social media. As businesses adopt more advanced sales and marketing systems […]

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