Direct to Customer

What’s So Sensational About Your Customer Experience?

August 18, 2016 0 Comments
What’s So Sensational About Your Customer Experience?

Why Marketers Need to Include All Five Senses in Their Customer Experience Formula Digitally enabled and connected customers are looking for choice, transparency, simplicity, and personalized experiences when it comes to the products and services they buy.  To the digitally empowered customer, products and pricing matter less. Experiences matter more. As a consequence, 89% of marketers […]

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Geraldine Calpin of Hilton: Redefining the Guest Experience Using Digital, Data, and Technology

August 15, 2016 0 Comments
Geraldine Calpin of Hilton: Redefining the Guest Experience Using Digital, Data, and Technology

Our team of experts conducts regular in-depth interviews with leading CMOs to provide insights about the evolution of the marketing function. Geraldine Calpin, the Chief Marketing Officer of Hilton Worldwide, has taken major steps to redefine and reinvent the guest experience by using digital, mobile, analytics and IoT technology in new and creative ways. She […]

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Webinar: Learn how consumerism and direct-to-consumer models are transforming health and benefits delivery

July 27, 2016 0 Comments
Webinar: Learn how consumerism and direct-to-consumer models are transforming health and benefits delivery

Digitally enabled and connected customers are looking for choice, transparency, simplicity, and personalized experiences when it comes to the products and services they buy. To the digitally empowered customer, products and pricing matter less.  Experiences matter more. As a consequence, 89% of marketers are prioritizing the customer experience as the focal point of the branding, […]

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Five Keys to Winning the “Direct-to-Customer” Conversation

June 8, 2016 0 Comments
Five Keys to Winning the “Direct-to-Customer” Conversation

Five Keys to Winning the “Direct-to-Customer” Conversation The Growing Importance of Directly Engaging Your Customers Marketers across a wide range of industries are actively working to develop Direct-to-Customer (DTC) models that directly engage customers using social, mobile, and digital channels and devices. The number of manufacturers selling directly to consumers is expected to grow 71% […]

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