Digital Innovation

Reimagining The Customer Experience

September 8, 2016 0 Comments
Reimagining The Customer Experience

To the digitally empowered customer, the experience matters more than products and pricing. As a consequence, the vast majority of marketers are making the customer experience the focal point of the branding, design, delivery and differentiation of their products and services. This research isolated the most impactful ways retail, travel, and hospitality marketers are leveraging […]

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Rachel Shechtman, CEO of STORY: Redefining the Retail Business Model and the Customer Experience

August 29, 2016 0 Comments
Rachel Shechtman, CEO of STORY: Redefining the Retail Business Model and the Customer Experience

Our team of experts conducts regular in-depth interviews with innovators and leaders to provide insights about the evolution of the marketing discipline. Rachel Shechtman, the Founder and CEO of STORY.  Rachel has created a highly successful retail concept that takes the point of view of a magazine, changes like an art gallery, and sells things […]

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What’s So Sensational About Your Customer Experience?

August 18, 2016 0 Comments
What’s So Sensational About Your Customer Experience?

Why Marketers Need to Include All Five Senses in Their Customer Experience Formula Digitally enabled and connected customers are looking for choice, transparency, simplicity, and personalized experiences when it comes to the products and services they buy.  To the digitally empowered customer, products and pricing matter less. Experiences matter more. As a consequence, 89% of marketers […]

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Geraldine Calpin of Hilton: Redefining the Guest Experience Using Digital, Data, and Technology

August 15, 2016 0 Comments
Geraldine Calpin of Hilton: Redefining the Guest Experience Using Digital, Data, and Technology

Our team of experts conducts regular in-depth interviews with leading CMOs to provide insights about the evolution of the marketing function. Geraldine Calpin, the Chief Marketing Officer of Hilton Worldwide, has taken major steps to redefine and reinvent the guest experience by using digital, mobile, analytics and IoT technology in new and creative ways. She […]

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Five Keys to Winning the “Direct-to-Customer” Conversation

June 8, 2016 0 Comments
Five Keys to Winning the “Direct-to-Customer” Conversation

Five Keys to Winning the “Direct-to-Customer” Conversation The Growing Importance of Directly Engaging Your Customers Marketers across a wide range of industries are actively working to develop Direct-to-Customer (DTC) models that directly engage customers using social, mobile, and digital channels and devices. The number of manufacturers selling directly to consumers is expected to grow 71% […]

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Connie Weaver of TIAA: Building an experience-based customer engagement brand

June 1, 2016 0 Comments
Connie Weaver of TIAA: Building an experience-based customer engagement brand

A Series of Profiles of CMO Leaders Who Are Redefining the Marketing Discipline Our team of experts from the Forbes CMO Practice conducts regular in-depth interviews with leading CMOs to provide insights about the evolution of the marketing function. Connie Weaver, the Chief Marketing Officer of the financial services business TIAA, has pioneered the notion […]

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