Customer Experience Design

Reimagining The Customer Experience

September 8, 2016 0 Comments
Reimagining The Customer Experience

To the digitally empowered customer, the experience matters more than products and pricing. As a consequence, the vast majority of marketers are making the customer experience the focal point of the branding, design, delivery and differentiation of their products and services. This research isolated the most impactful ways retail, travel, and hospitality marketers are leveraging […]

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Rachel Shechtman, CEO of STORY: Redefining the Retail Business Model and the Customer Experience

August 29, 2016 0 Comments
Rachel Shechtman, CEO of STORY: Redefining the Retail Business Model and the Customer Experience

Our team of experts conducts regular in-depth interviews with innovators and leaders to provide insights about the evolution of the marketing discipline. Rachel Shechtman, the Founder and CEO of STORY.  Rachel has created a highly successful retail concept that takes the point of view of a magazine, changes like an art gallery, and sells things […]

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Geraldine Calpin of Hilton: Redefining the Guest Experience Using Digital, Data, and Technology

August 15, 2016 0 Comments
Geraldine Calpin of Hilton: Redefining the Guest Experience Using Digital, Data, and Technology

Our team of experts conducts regular in-depth interviews with leading CMOs to provide insights about the evolution of the marketing function. Geraldine Calpin, the Chief Marketing Officer of Hilton Worldwide, has taken major steps to redefine and reinvent the guest experience by using digital, mobile, analytics and IoT technology in new and creative ways. She […]

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