Content Marketing

Geraldine Calpin of Hilton: Redefining the Guest Experience Using Digital, Data, and Technology

August 15, 2016 0 Comments
Geraldine Calpin of Hilton: Redefining the Guest Experience Using Digital, Data, and Technology

Our team of experts conducts regular in-depth interviews with leading CMOs to provide insights about the evolution of the marketing function. Geraldine Calpin, the Chief Marketing Officer of Hilton Worldwide, has taken major steps to redefine and reinvent the guest experience by using digital, mobile, analytics and IoT technology in new and creative ways. She […]

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WEBINAR – Content Governance: 12 Ways CMOs Can Manage Content Quality, Consistency and Compliance In A Complex Organization

May 8, 2016 0 Comments
WEBINAR – Content Governance: 12 Ways CMOs Can Manage Content Quality, Consistency and Compliance In A Complex Organization

WEBINAR RECORDING- 12 Levers CMOs Can Pull To Govern the Quality, Consistency and Compliance of Their Marketing Content in a Complex Organization Content has become so essential to executing their growth agenda that 93% of CMOs view themselves as publishers. Most marketing executives report they are heavily involved in controlling the quality, constancy, compliance, and […]

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