Brand Publishing

Reimagining The Customer Experience

September 8, 2016 0 Comments
Reimagining The Customer Experience

To the digitally empowered customer, the experience matters more than products and pricing. As a consequence, the vast majority of marketers are making the customer experience the focal point of the branding, design, delivery and differentiation of their products and services. This research isolated the most impactful ways retail, travel, and hospitality marketers are leveraging […]

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Mike Marcellin, CMO of Juniper Networks: Delivering Personalization in Sales and Service Channels

September 1, 2016 0 Comments
Mike Marcellin, CMO of Juniper Networks: Delivering Personalization in Sales and Service Channels

How Marketing Leaders Are Delivering Personalized Experiences at Scale 94% of senior-level executives believe delivering personalization is critical or important to reaching customers because it differentiates the customer experience and drives better sales and marketing outcomes.  But PwC Digital IQ research shows most marketers don’t execute personalization very well. To uncover the secrets to profitably […]

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Rachel Shechtman, CEO of STORY: Redefining the Retail Business Model and the Customer Experience

August 29, 2016 0 Comments
Rachel Shechtman, CEO of STORY: Redefining the Retail Business Model and the Customer Experience

Our team of experts conducts regular in-depth interviews with innovators and leaders to provide insights about the evolution of the marketing discipline. Rachel Shechtman, the Founder and CEO of STORY.  Rachel has created a highly successful retail concept that takes the point of view of a magazine, changes like an art gallery, and sells things […]

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Five Keys to Winning the “Direct-to-Customer” Conversation

June 8, 2016 0 Comments
Five Keys to Winning the “Direct-to-Customer” Conversation

Five Keys to Winning the “Direct-to-Customer” Conversation The Growing Importance of Directly Engaging Your Customers Marketers across a wide range of industries are actively working to develop Direct-to-Customer (DTC) models that directly engage customers using social, mobile, and digital channels and devices. The number of manufacturers selling directly to consumers is expected to grow 71% […]

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Connie Weaver of TIAA: Building an experience-based customer engagement brand

June 1, 2016 0 Comments
Connie Weaver of TIAA: Building an experience-based customer engagement brand

A Series of Profiles of CMO Leaders Who Are Redefining the Marketing Discipline Our team of experts from the Forbes CMO Practice conducts regular in-depth interviews with leading CMOs to provide insights about the evolution of the marketing function. Connie Weaver, the Chief Marketing Officer of the financial services business TIAA, has pioneered the notion […]

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WEBINAR – Content Governance: 12 Ways CMOs Can Manage Content Quality, Consistency and Compliance In A Complex Organization

May 8, 2016 0 Comments
WEBINAR – Content Governance: 12 Ways CMOs Can Manage Content Quality, Consistency and Compliance In A Complex Organization

WEBINAR RECORDING- 12 Levers CMOs Can Pull To Govern the Quality, Consistency and Compliance of Their Marketing Content in a Complex Organization Content has become so essential to executing their growth agenda that 93% of CMOs view themselves as publishers. Most marketing executives report they are heavily involved in controlling the quality, constancy, compliance, and […]

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