Author Archive: Stephen Diorio

Stephen Diorio is an established authority in growth and go-to-market innovation with over 25 years of experience helping CEOs, Boards, and CMOs create new growth and enterprise value by leveraging advanced marketing practices and digital technology.
He is the lead analyst in the Forbes Marketing Accountability Initiative and a Partner in Profitable Channels where he helps CEOs, Boards and CMOs create new growth and enterprise value by leveraging advanced marketing practices and digital technology. I've helped hundreds of marketing leaders take advantage of the most current marketing best practices and digital technology to grow faster, differentiate their customer experience, and reduce selling costs. He has helped over one hundred leading sales organizations drive net new growth—including Merrill Lynch, Intuit, Armstrong, American Express, CBS, DuPont, IBM, Janus Funds, Morgan Stanley, Ricoh, SunTrust Bank, Staples, UPS, and US Bank. He a Director of the Brand Publishing Institute, and Author of Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill). Mr. Diorio holds an MBA in Marketing from the University of Chicago and a B.S. in Engineering from Bucknell University.

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Reimagining The Customer Experience

September 8, 2016 0 Comments
Reimagining The Customer Experience

To the digitally empowered customer, the experience matters more than products and pricing. As a consequence, the vast majority of marketers are making the customer experience the focal point of the branding, design, delivery and differentiation of their products and services. This research isolated the most impactful ways retail, travel, and hospitality marketers are leveraging […]

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Mike Marcellin, CMO of Juniper Networks: Delivering Personalization in Sales and Service Channels

September 1, 2016 0 Comments
Mike Marcellin, CMO of Juniper Networks: Delivering Personalization in Sales and Service Channels

How Marketing Leaders Are Delivering Personalized Experiences at Scale 94% of senior-level executives believe delivering personalization is critical or important to reaching customers because it differentiates the customer experience and drives better sales and marketing outcomes.  But PwC Digital IQ research shows most marketers don’t execute personalization very well. To uncover the secrets to profitably […]

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Rachel Shechtman, CEO of STORY: Redefining the Retail Business Model and the Customer Experience

August 29, 2016 0 Comments
Rachel Shechtman, CEO of STORY: Redefining the Retail Business Model and the Customer Experience

Our team of experts conducts regular in-depth interviews with innovators and leaders to provide insights about the evolution of the marketing discipline. Rachel Shechtman, the Founder and CEO of STORY.  Rachel has created a highly successful retail concept that takes the point of view of a magazine, changes like an art gallery, and sells things […]

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What’s So Sensational About Your Customer Experience?

August 18, 2016 0 Comments
What’s So Sensational About Your Customer Experience?

Why Marketers Need to Include All Five Senses in Their Customer Experience Formula Digitally enabled and connected customers are looking for choice, transparency, simplicity, and personalized experiences when it comes to the products and services they buy.  To the digitally empowered customer, products and pricing matter less. Experiences matter more. As a consequence, 89% of marketers […]

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Geraldine Calpin of Hilton: Redefining the Guest Experience Using Digital, Data, and Technology

August 15, 2016 0 Comments
Geraldine Calpin of Hilton: Redefining the Guest Experience Using Digital, Data, and Technology

Our team of experts conducts regular in-depth interviews with leading CMOs to provide insights about the evolution of the marketing function. Geraldine Calpin, the Chief Marketing Officer of Hilton Worldwide, has taken major steps to redefine and reinvent the guest experience by using digital, mobile, analytics and IoT technology in new and creative ways. She […]

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Webinar: Learn how consumerism and direct-to-consumer models are transforming health and benefits delivery

July 27, 2016 0 Comments
Webinar: Learn how consumerism and direct-to-consumer models are transforming health and benefits delivery

Digitally enabled and connected customers are looking for choice, transparency, simplicity, and personalized experiences when it comes to the products and services they buy. To the digitally empowered customer, products and pricing matter less.  Experiences matter more. As a consequence, 89% of marketers are prioritizing the customer experience as the focal point of the branding, […]

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Stephen Diorio to lead a CMO Panel Discussion on Enabling Personalized Content Experiences

July 8, 2016 0 Comments
Stephen Diorio to lead a CMO Panel Discussion on Enabling Personalized Content Experiences

Learn the keys to driving growth in digital marketing, sales, and media channels with customer-focused content  94% of CMOs view delivering personalized content to customers and prospects is important to achieving their growth goals as marketers shift from broad-based targeting to curate tailored experiences that are based on the customers’ past and current behavior.  This […]

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Five Keys to Winning the “Direct-to-Customer” Conversation

June 8, 2016 0 Comments
Five Keys to Winning the “Direct-to-Customer” Conversation

Five Keys to Winning the “Direct-to-Customer” Conversation The Growing Importance of Directly Engaging Your Customers Marketers across a wide range of industries are actively working to develop Direct-to-Customer (DTC) models that directly engage customers using social, mobile, and digital channels and devices. The number of manufacturers selling directly to consumers is expected to grow 71% […]

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Connie Weaver of TIAA: Building an experience-based customer engagement brand

June 1, 2016 0 Comments
Connie Weaver of TIAA: Building an experience-based customer engagement brand

A Series of Profiles of CMO Leaders Who Are Redefining the Marketing Discipline Our team of experts from the Forbes CMO Practice conducts regular in-depth interviews with leading CMOs to provide insights about the evolution of the marketing function. Connie Weaver, the Chief Marketing Officer of the financial services business TIAA, has pioneered the notion […]

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WEBINAR – Content Governance: 12 Ways CMOs Can Manage Content Quality, Consistency and Compliance In A Complex Organization

May 8, 2016 0 Comments
WEBINAR – Content Governance: 12 Ways CMOs Can Manage Content Quality, Consistency and Compliance In A Complex Organization

WEBINAR RECORDING- 12 Levers CMOs Can Pull To Govern the Quality, Consistency and Compliance of Their Marketing Content in a Complex Organization Content has become so essential to executing their growth agenda that 93% of CMOs view themselves as publishers. Most marketing executives report they are heavily involved in controlling the quality, constancy, compliance, and […]

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